With the CCPA fresh on the books just over a year ago, California voters again tightened data privacy rules with the passage of the CPRA in November 2020, leading the nation in legislation that criminalizes the breach of certain data and security rules. Layered with...

Should you bid on your name? For almost as long as there have been search ads—Oct. 23, 2000—the question has loomed as to whether or not you should serve ads to those individuals whose search query is your brand name. It’s a common question we get asked. So, let’s get...

Timing for your holiday marketing has always been important, but it might be critical this year. Large economic and political impacts are coupled with the probable loss of last-minute in-store shopping. Remember people who used to do all their holiday buying on...

I’ve always said that marketing is “iterative failure.” The unique nature of marketing makes strategies and campaigns an ongoing exercise to build business, and not a series of individual races. Every piece of learning pushes forward to the next phase of learnings....

By now it is no secret that online shopping exploded during the pandemic. Now called “couch commerce,” consumers stuck at home turned to the Internet to fill pantries, set up home offices (and schools), get fit, and stay entertained. There’s no indication this trend...

Ecommerce has grown 44% year-over-year for the second quarter of 2020. According to the US Department of Commerce, we have seen as much online buying in the past eight weeks as we have in the past 10 years. Some products won the spending lottery right out of the gate,...

Pivoting isn’t easy, and it looks very different for every business out there. It is complicated by the fact that we don’t know how long the current environment will remain, nor what the aftermath will look. Pausing, though, could be more damaging in the long run....

The thing we love about social media is that it shows the vast range of things everyone is doing – traveling, cooking, showing off art (whether that’s photography, nail, hair, makeup, music, flowers, etc.), communicating about issues, work environments, and kids and...

It’s a safe bet that every C-Suite denizen has asked their Marketing Director this burning question “what is our influencer strategy?” With today’s constriction of organic growth on social channels celebrity endorsers, big-hitting bloggers, influencers, micro...

Otherwise Known as: Value-Rich Content As marketers and business people we walk a fine line between explaining our product in a manner that achieves sales, and over-selling our product. The holy grail of marketing is selling 100 percent of your inventory at retail...