Follow us as we muse, mutter, meander, and
ruminate about life in the digital sphere.

Important Digital News that Should be on Your Radar

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A Behind the Scenes Look at Online Travel Deals

A deep dive into a vertical brings surprising knowledge on how that business sector works.

For instance: You might be aware that most of the online fare aggregators and travel meta search engines (also known as OTAs – Online Travel Agencies) are only owned by two major companies. Expedia has Travelocity, Orbitz, Hotels.com, Hotwire, Trivago, CheapTickets and eBookers, among others. Priceline owns Booking.com, priceline.com, KAYAK, agoda.com, rentalcars.com, and OpenTable.

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Creating Content that Matters

Every business is an expert in something. Are you offering your customer your expertise?

Otherwise Known as: Value-Rich Content

As marketers and business people we walk a fine line between explaining our product in a manner that achieves sales, and over-selling our product.

The holy grail of marketing is selling 100 percent of your inventory at retail price. The way to do that is to locate the audience that: wants your product, can use it, and has such a great experience with it that they buy more and tell other people about it.

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The FTC is Watching Your Influencer

A deep dive into a vertical brings surprising knowledge on how that business sector works.

For instance: You might be aware that most of the online fare aggregators and travel meta search engines (also known as OTAs – Online Travel Agencies) are only owned by two major companies. Expedia has Travelocity, Orbitz, Hotels.com, Hotwire, Trivago, CheapTickets and eBookers, among others. Priceline owns Booking.com, priceline.com, KAYAK, agoda.com, rentalcars.com, and OpenTable.

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