Follow us as we muse, mutter, meander, and ruminate about life in the digital sphere.
Important Digital News that Should be on Your Radar
- SEO & the No-Click Phenomenon: https://sparktoro.com/blog/google-ctr-in-2018-paid-organic-no-click-searches/ Proving that paid search is more important than ever given the decline in organic clicks and the rise of no-clicks.
- The shift to voice search creates new questions around search strategy. How do you achieve the coveted position of the voice search result? Should your strategy differ depending on device? Do the results from Google Assistant better match SERPs versus other smart speakers because Google is a major search engine? https://herodigital.com/optimize-content-for-voice-search/
- The Federal Probe into Ad Industry Media Buying Practices: http://www.ana.net/blogs/show/id/mm-blog-2018-10-cortex-down-the-media-buying-rabbit-hole
A Behind the Scenes Look at Online Travel Deals
A deep dive into a vertical brings surprising knowledge on how that business sector works.
For instance: You might be aware that most of the online fare aggregators and travel meta search engines (also known as OTAs – Online Travel Agencies) are only owned by two major companies. Expedia has Travelocity, Orbitz, Hotels.com, Hotwire, Trivago, CheapTickets and eBookers, among others. Priceline owns Booking.com, priceline.com, KAYAK, agoda.com, rentalcars.com, and OpenTable.