Follow us as we muse, mutter, meander, and
ruminate about life in the digital sphere.

Holiday 2020 Digital Strategies Start Now

Holiday 2020 Digital Strategies Start Now

By now it is no secret that online shopping exploded during the pandemic. Now called “couch commerce,” consumers stuck at home turned to the Internet to fill pantries, set up home offices (and schools), get fit, and stay entertained. There’s no indication this trend...

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Don’t Panic, Pivot

Don’t Panic, Pivot

Pivoting isn’t easy, and it looks very different for every business out there. It is complicated by the fact that we don’t know how long the current environment will remain, nor what the aftermath will look. Pausing, though, could be more damaging in the long run....

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Covid19 Social Strategy

Covid19 Social Strategy

The thing we love about social media is that it shows the vast range of things everyone is doing – traveling, cooking, showing off art (whether that’s photography, nail, hair, makeup, music, flowers, etc.), communicating about issues, work environments, and kids and...

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The FTC is Watching Your Influencer

The FTC is Watching Your Influencer

It’s a safe bet that every C-Suite denizen has asked their Marketing Director this burning question “what is our influencer strategy?” With today’s constriction of organic growth on social channels celebrity endorsers, big-hitting bloggers, influencers, micro...

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Creating Content that Matters

Creating Content that Matters

Otherwise Known as: Value-Rich Content As marketers and business people we walk a fine line between explaining our product in a manner that achieves sales, and over-selling our product. The holy grail of marketing is selling 100 percent of your inventory at retail...

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A Behind the Scenes Look at Online Travel Deals

A Behind the Scenes Look at Online Travel Deals

In the beginning, there was the Travel Agent. She (or he) was your guide to all things travel. A trip to their office entailed long fanciful explorations of beautiful brochures and conversations about what insider tips could be imparted, or what deals could be found....

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Interesting Digital News that Should be on Your Radar

Interesting Digital News that Should be on Your Radar

SEO & the No-Click Phenomenon: https://sparktoro.com/blog/google-ctr-in-2018-paid-organic-no-click-searches/ Proving that paid search is more important than ever given the decline in organic clicks and the rise of no-clicks. The shift to voice search creates new...

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