Interesting Digital News that Should be on Your Radar

by Ingrid Nielsen | Jan 15, 2020 | thoughts | 0 comments

SEO & the No-Click Phenomenon:
https://sparktoro.com/blog/google-ctr-in-2018-paid-organic-no-click-searches/
Proving that paid search is more important than ever given the decline in organic clicks and the rise of no-clicks.
The shift to voice search creates new questions around search strategy. How do you achieve the coveted position of the voice search result? Should your strategy differ depending on device? Do the results from Google Assistant better match SERPs versus other smart speakers because Google is a major search engine? https://herodigital.com/optimize-content-for-voice-search/
The Federal Probe into Ad Industry Media Buying Practices:
http://www.ana.net/blogs/show/id/mm-blog-2018-10-cortex-down-the-media-buying-rabbit-hole

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Interesting Digital News that Should be on Your Radar

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