Autodesk CPM

Autodesk CPM

Leveraging peripheral concepts can slingshot new product offerings in Paid Search

 
Autodesk CPM saw a
4X increase
in click volumes.
What can we do for you?
 

Who is the client?
Autodesk is a world leader in 3D design, engineering, and entertainment software.

What is their need/goal?
Autodesk needed to increase their reach around their new CPM application.

What was the clients problem/goal/need?
Existing efforts in Search Engine Marketing were not yielding any significant traffic or click volumes.

What did buZZgen do for them? Specifically what strategy and tactics were used to improve results?
The strategy was to leverage more familiar Autodesk brands like Buzzsaw and Constructware (parts of the CPM offering) to help generate interest with current users.

Further, we segmented keyword lists and tested new ad copy while casting a wider net of keyword terms and channels which we then optimized down to the most successful components.

What was the outcome for the client?
Click volume increased over 4x from Q4 to Q1, while CPC dropped 83%.

Ad spend efficiency improved 23% quarter over quarter.