AutoCAD Trials

AutoCAD Trials

Aggressive ongoing optimization of Search Marketing campaigns can yield ongoing improvements

 
Autodesk gets a
25% reduction
in lead costs for
AutoCAD Trials.
What can we do for you?
 

Who is the client?
Autodesk is a world leader in 3D design, engineering, and entertainment software.

What is their need/goal?
An existing Search marketing program promoting AutoCAD trials was stagnant.

What was the clients problem/goal/need?
Autodesk’s existing AutoCAD search program was stagnant and they wanted a strategy ensure the program’s growth and longevity

What did buZZgen do for them? Specifically what strategy and tactics were used to improve results?
The program needed more muscle in order to break through and keep from going dark in the middle of the day. Also, it had to be focused down to the key terms to drive efficiency.

The objective was to improve the overall click volume and drive more visitors to the trial offer while implementing more effective messaging.

What was the outcome for the client?
Over the course of a 9 month period the click volume increased more than 200% while the cost per lead dropped 25%.