AutoCAD Electrical

AutoCAD Electrical

Multi-channel Digital Marketing programs can be more productive than single channel efforts

 
Autodesk gets a
57% reduction
in lead costs for
AutoCAD Electrical.
What can we do for you?
 

Who is the client?
Autodesk is a world leader in 3D design, engineering, and entertainment software.

What is their need/goal?
New sales leads were flat for Autodesk AutoCAD Electrical product.

What was the clients problem/goal/need?
Autodesk needed a new marketing vehicle to generate leads by promoting AutoCAD Electrical.

What did buZZgen do for them? Specifically what strategy and tactics were used to improve results?
The strategy was to use a cross-platform marketing program to effectively generate leads and boost the presence of AutoCAD Electrical across the manufacturing community.

By combining banner ads, newsletters and custom promo email media the campaign was able to procure placements on very niche sites that catered specifically to the manufacturing/electrical design industry

What was the outcome for the client?
Autodesk’s registration goal was exceeded by 46% and the cost per registration goal by reduced by 57%.