24 Hour Fitness

24 Hour Fitness

Good results can become great results with ongoing efforts.

24-Hour Fitness gets
new client prospects for
4X less.
What can we do for you?

Who is the client?
Founded in 1983 as a one-club operation in San Leandro, Calif., 24 Hour Fitness has grown to become a global fitness leader. Over the past 27 years, 24 Hour Fitness has opened more clubs in the United States than any other single operator and is currently the largest privately held fitness club chain

What was the overall objective ?
24-Hour Fitness needed to see conclusive results from their digital marketing efforts.

What problem was the client trying to solve?
24 Hour Fitness needed a new source of leads within their existing markets. The results had to be cost-effective enough to justify ongoing corporate funding.

What did buZZgen do for them? Specifically what strategy and tactics were used to improve results?
We developed a hybrid program with geo-targeting, national search, and contextual advertising.

What was the outcome for the client?

Stage 1 results were very strong, delivering leads at 4X below the client’s target CPL. In addition to a low CPL, the client wanted more volume. In Stage 2 we were able to increase volume while maintaining a superb CPL.