Methodology

Most online agencies have a defined process for building and managing digital campaigns… We do too. We start with a highly disciplined 7-step process, and then we’ll add a few extras that we believe are the intangibles that really count when it comes to a successful program:

Experience – Dedication – Passion

Define
We start each project working with out client to understand what their needs are at the macro and micro levels for the work we are going to be doing together.

Refine
We then go on to refine our clients needs down to actionable and measureable goals for our work.

Build
Next comes the fun part, putting the pieces of the puzzle together to form a complete picture for a successful campaign.

Negotiate
buZZgen then works with the targeted properties, publishers etc. to negotiate the best possible deals for our clients – including things like appropriate value-add.

Launch
Once all the pieces are in place, buZZgen will set-up and launch the campaign, making sure that everything is tracking and reporting correctly.

Monitor
buZZgen closely monitors and reports on our client campaigns, assuring that everything is running smoothly and performing to expectations.

Refine (once again)
During the campaign, we’ll make recommendations on possible improvements to our client campaigns to improve performance. After each campaign we provide a wrap-up report with insights and ideas for future efforts.

To learn more about the buZZgen methodology, contact us today at 510.235.0002 ext 1000. or at info@buzzgen.com.