About

Ingrid Nielsen
Ingrid is the founder of buZZgen, a full service online marketing company. Ingrid’s expertise is sought after by both ad agencies and direct clients alike. Her main focus is developing and managing successful strategies for clients ranging from luxury travel to network security devices.
Notorious for her blunt, bottom-line focus, Ingrid is often heard asking, “Exactly what problem are we trying to solve here?” She’s also just as often expounding – with rabid enthusiasm – on the benefits of online marketing. This isn’t such a bad thing, considering that it often yields significant results such as a 10X ROI for her clients.

Prior to starting her own business, Ingrid was the Director of Media and Analytics at Clear Ink, a digital marketing strategy and services company. At Clear Ink, was responsible for developing online media & marketing strategies for clients such as Autodesk, Bell Sports, 24-Hour Fitness, John Muir Health, Patelco, Fair Isaac and many more.

Before that, Ingrid joined Be Free (acquired by ValueClick), where she architected and launched one of the first SEM services in the affiliate marketing space.
Ingrid is active in the local media community, speaking at events, as a Chair for the SEMPO San Francisco Chapter and an occasional writer for DM Review.

Melodie Hilton

Melodie has more than 20 years experience in leading communications and developing business systems for a variety of enterprises. With deep understanding of creative buys and placements, consumer email marketing, CRM and project management.

She has a strong understanding of brand and application of integrated marketing principles; effective use of web, email, social, and print platforms; excellent skills in the creative development of publications (online and off): writing, editing and production. She is equally adept and experienced at interactive and print/broadcast.

Melodie’s past experience includes the Director of PR/Marketing at Napa River Inn, VP of Technology at WineCountry.com and Digital Project Manager at Verio Inc. She also has extensive experience as a professional writer and worked as a Broadcast Journalist for many years.

When not working, Melodie plays soccer on a women’s team, enjoys desert camping with her beau, and blogs (when she has time).

Irma  Hypes

A graduate of University of Illinois at Chicago and CSU LA, Irma holds a degree in marketing as well as teaching credentials. While her degree is in marketing, Irma has always held a love for the operational side of things. Over the years she has worked as a Product and Marketing Manager in Telecom, Real Estate, Automotive, International Consulting, Education and Health, always with a focus on coordinating large and complex programs and data.

Irma is a self-professed numbers geek, and says she is happiest when working on hugely complex sets of data that would make most people shudder.  Coupled with her love for numbers and pivot tables, she often jokes that the first love in her life is a spreadsheet.

When not working Irma is private chauffeur to her children and guide-person to her blind rescue puppy. In her free time Irma enjoys hiking, yoga and snowboarding.