Brand Fans 56% More Likely to Recommend on Facebook

Facebook fans are more likely to recommend a brand to their friends after they become fans themselves, by 56% versus 36% who would not, according to a new study by email service provider Constant Contact and Boston-based research company Chadwick Martin Bailey. The online study, conducted in January, had 1,491 respondents.

Further, 51% are more likely to buy a product from a brand after becoming a Facebook fan, versus 41% who would not.

People interact with their favorite brands most on Facebook, by 34%, compared to just 4% who do so on Twitter and 1% on LinkedIn, according to the study.