Pausing PPC Ads can cost you 89% of your clicks

A year long study by Google across 4 countries and 400 advertisers found that when a PPC campaign is paused, organic search only picked-up around 11% of the lost clicks.  That means that pausing a PPC campaign can cost a company as much as 89% of the traffic they were previously receiving through that channel.

Full study, methodology and results can be read here